Regal, Enclave propel 18th straight month of retail sales gains in March
DETROIT – Buick, the fastest growing major automotive brand in the United States in 2010, finished the first quarter of calendar year 2011 with retail sales up 49 percent and total sales up 39 percent. March also marked Buick’s 18th straight month of growth with retail sales up 24 percent and total sales up 21 percent.
“Regal, LaCrosse and Enclave continue to attract new-to-Buick buyers seeking fuel efficiency, luxury and style in the midsize sedan, full-size car and crossover segments,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “We fully expect the arrival of the fuel-efficient LaCrosse with eAssist and all-new Verano luxury compact to attract even more new customers to Buick.”
Approximately 38 percent of Buick buyers come from non-GM brands and 17 percent come from imports.
Regal, which launched last April, continued to help Buick grow in March with demand for the sporty sedan accelerating thanks to increased availability of the all-new Regal CXL Turbo, which accounted for 30 percent of Regal’s retail sales in March. The turbo’s 2.0-liter direct-injection four-cylinder engine delivers better horsepower and torque than the Acura TSX, and with its manual six-speed transmission, it also delivers better fuel economy, with an EPA-rated 32 mpg highway.
Retail sales for LaCrosse also were up in the first quarter by 4 percent. The 2012 LaCrosse will feature eAssist, which uses an electric motor and lithium-ion battery to capture energy created during braking. Electric power used for starts and stops and light power boost while cruising.
Enclave, which had the strongest sales in its four-year history last year, continued to grow in the first quarter of 2011 with retail sales up 24 percent and total sales up 17 percent. Enclave’s monthly total sales also were up 8 percent year over year. So far in 2011, Enclave has the highest conquest rate of any Buick at 46 percent. The crossover delivers better fuel economy than any eight-passenger crossover, with 24 mpg highway (2WD).
“Fuel efficient vehicles and positive word of mouth continue to draw new customers to Buick showrooms,” Sweeney said. “Consumer interest in the brand also is evident by a 31-percent year-over-year increase in traffic at Buick.com, which is an important sales generator.”
Some of Buick’s hottest markets in the first quarter included Miami, New York and Houston; the latter is hosting the 2011 NCAA Final Four® basketball tournament, of which Buick is a sponsor.
Buick’s new partnership with the NCAA started during March Madness® and continues to generate buzz online at www.ncaa.com/buick, the home of the Buick Human Highlight Reel. This collection of videos celebrates the achievements of former student-athletes who are making a difference in their communities. Buick also is the exclusive title sponsor of a 30-minute television show featuring select Human Highlight Reel stories airing prior to the 2011 NCAA Men’s Final Four® semifinal games on April 2.